SEO is a term pushed around constantly, but here is the truth: SEO consists of content that engages your target audience and is properly linked to gain you traffic. It is consistent information about your product or service being published to the web that shows search engines you are a legitimate business and deserve the traffic. What it takes to gain this:
- Web site content that is relevant and uses the keywords you want to be found with, in a consistent manner giving legitimacy to your product or service.
- Consistent social media management with frequent posts and accurate linking along with a blog presence and commentary with cited links to your web presence.
- Constant monitoring of brand identity and trending patterns relevant to your industry to keep your online presence an authority on your service or product.
The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. This is why it’s so important that content and SEO be tied closely together.
Most small business owners do not have the time that is needed to prepare and create the content and media that is required to gain footing in the organic SEO ranking that is needed to drive sales. Just be aware of what it is you are in need of. SEO is a hot topic in the digital world and used to take advantage of many.
As it is has been shown in study after study, most people who search the web, ignore paid for advertisements and suggested links and go straight to the organic returns on their search. It is a better practice to invest in content creation and social media management that includes media posting and blogging, than to invest in paid for link advertising.
Make sure you keep SEO in consideration when planning your budget and web presence. You can build a beautiful web site, centered on an amazing product or service, but if no one sees them. you have not accomplished anything towards your end goal.